Huggies Handoff

With a gross estimate of a $1B brand, a revamp of Huggies was needed. I worked on Huggies UI/UX flows for North America handoff to developers.
Product Design
2021
THE PROBLEM
Huggies NA has had a decrease in digital traffic with an average of 500 weekly visits, where most never left the homepage. Kimberly-Clark needed to scrap outdated features and encourage use of on-site resources such as articles and buy products.
MY CONTRIBUTION
Team
Designer | Xavier F. Vazquez
Designer | Nancy Ma
Designer | Wafa Khan
Product Lead | Andy Ford
I worked on the register flow, error page, product landing, and helped on the design system and image handoff. The goal was to freshen the Huggies look and I accomplished my job through a new registration flow.
Please reach out to me for further details!
XAVIER F. VAZQUEZ
LINKEDINVAZQUEZF@alumni.STANFORD.EDU